Rotis
Rotis is a typeface developed in 1988 by Otl Aicher, a German graphic designer and typographer. In Rotis, Aicher explores an attempt at maximum legibility through a highly unified yet varied typeface family that ranges from full serif, glyphic, and sans-serif. The four basic Rotis variants are:
- Rotis serif (antiqua) — with full serifs
- Rotis semi-serif (semi-antiqua) — with hinted serifs
- Rotis semi-sans (semi-grotesque) — without serifs but with stroke width variation
- Rotis sans (lineale humanist sans-serif) — without serifs and with very minimal variation on stroke width
Monotype Originals versions
When the fonts were reissued under the Monotype Originals label, the fonts support include support of ISO Adobe 2 character set, OpenType features. The Rotis font names are capitalized.
Rotis Serif
It includes 55 Roman, 56 Italic, 65 Bold fonts.
Rotis Semi Sans
It includes 45 Light, 46 Light Italic, 55 Roman, 56 Italic, 65 Bold, 75 Extra Bold fonts.
Rotis Semi Serif
It includes 55 Roman, 65 Bold fonts.
Rotis Pro
It includes support of ISO Adobe 2, Adobe CE, Latin Extended characters. In addition, separate fonts for Greek and Cyrillic characters were also created. Greek and Cyrillic fonts support ISO Adobe 2 and Latin Extended characters, and support super/sub-script OpenType feature.
Naming convention
The name of the typeface comes from the place-name Rotis, a quarter of the German town of Leutkirch im Allgäu, where Otl Aicher lived. Unlike the place, the font's name is written in minuscules, since Aicher thought of capital letters as a sign of hierarchy and oppression.
However, since the fonts were reissued by Monotype Imaging, Rotis font names have been capitalized. This also affects fonts published by downstream foundries.
Uses
- Björk used this font for the artwork of her album Homogenic and all its corresponding singles.
- The city of Montreal uses rotis semi-sans extra-bold 75. However, it was modified slightly to spell out the word Montréal. [1]
- The East Lancashire Institute of Higher Education in Blackburn, Lancashire and the college campus it is affiliated with both use rotis in logos and signage.
- The Vrije Universiteit Brussel uses rotis sans as its corporate typeface.
- Accenture currently uses rotis in their wordmark and advertising.
- Assessment and Qualifications Alliance (AQA) also uses rotis on their website and on their publications.
- The Finland-based firm Nokia also used this font in their packaging, user manuals and advertising, although this has mostly been replaced with their own font, Nokia Sans, for their phones' user interface and promotional materials.
- The Australian Commonwealth Services Delivery Agency, Centrelink (the government provider of social security/ welfare), uses this typeface in their logo.
- The metro of Bilbao (Metro Bilbao) uses this typeface in its logo and signage.
- Auckland City Council used rotis for traffic signage.
- Singapore's highway and street signage uses the rotis typeface.
- It is one of the primary components FRISK Software's corporate identity.
- Also based in Auckland, New Zealand's largest architecture firm Jasmax uses rotis in all of its documents.
- The Rotis family is also used in book publishing, one example being Naomi Klein's No Logo which uses the semi-serif face. Open Source Press uses Rotis Sans Serif for all their books' body text, and Semi Serif for the headers.
- The University of California, San Diego use the semi-serif face as its primary display type.
- ERCO, the German based lighting fixture manufacturer, uses semi-sans for their logo and literature.
- The rotis font family is used by the kitchen company bulthaup.[2]
- The State University of New York College of Environmental Science and Forestry uses the Rotis family of fonts as one set of their official typefaces. [3]
- The inscriptions on the gravestone of Manchester impresario Anthony H. Wilson, designed by Peter Saville and Ben Kelly, are in Rotis Serif. [4]
- Scandinavian Airlines uses rotis as their logotype written in silver letters along the sides of their aircraft.
References
- Blackwell, Lewis. 20th Century Type. Yale University Press: 2004. ISBN 0-300-10073-6.
- Fiedl, Frederich, Nicholas Ott and Bernard Stein. Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.
- Macmillan, Neil. An A–Z of Type Designers. Yale University Press: 2006. ISBN 0-300-11151-7.
External links